Direct Mail and Mail Order Handbook

By Richard S. Hodgson and Hodgson, Richard S.,

Book Overview

Now in its 13th edition, this popular "standby" continues to serve management as a comprehensive and up-to-date source of useful data and information on problems related to sales. The book covers the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0850131162
• ISBN13: 9780850131161
• Release Date: January 1988
• Publisher: Dartnell Corp
• Weight: 3.65 lbs.
• Dimensions: 8.8" x 2.8" x 5.8"

Customer Reviews

Best Reference Book I've ever read

I've been in the direct marketing business for 40 years. This title by Hodgson was the first I ever read that made me undedrstand the direct mail business and I have purchased and read every edition that has been released since the first I read.