Direct, Digital & Data-Driven Marketing

By Lisa Spiller

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

• Format: Paperback
• Language: English
• ISBN: 1529708176
• ISBN13: 9781529708172
• Release Date: February 2020
• Publisher: Sage Publications Ltd
• Length: 784 Pages
• Weight: 3.35 lbs.
• Dimensions: 1.8" x 7.4" x 9.6"