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Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing
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Direct Assessment of Consumer Utility Functions... 102149979X Book Cover

Direct Assessment of Consumer Utility Functions...

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Edition Description

This book offers a rigorous yet accessible introduction to the theory and practice of consumer utility functions, using von Neumann-Morgenstern utility theory as a framework. With case studies and practical examples, the authors show how this approach can be used to design...

Edition Details
Format:Paperback
Language:English
ISBN:102149979X
Format: Paperback
Condition:
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18.42
50 Available
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