Dimensions of Integrated Marketing Communication

By Joshua Selvakumar

This book is written in a lucid style and supported by extensive research. This book provides deep conceptual and theoretical perspective on planning and executing integrated marketing communication.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 365939503X
• ISBN13: 9783659395031
• Release Date: May 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"