Dimensions of Brand Equity (a Comparative Study of Coke and Pepsi)

By Nandana Zubair

Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659374644
• ISBN13: 9783659374647
• Release Date: March 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 52 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"