Dimensional Promotions

By David E. Carter

Book Overview

The big challenges faced by advertisers of big ticket items are discussed in this instructive look at specialized promotions aimed at big corporate spenders and buyers of high-priced consumer items.

• Format: Paperback
• Language: English
• ISBN: 0823066150
• ISBN13: 9780823066155
• Release Date: April 2000
• Publisher: Hearst Books
• Length: 184 Pages
• Weight: 1.97 lbs.
• Dimensions: 9.8" x 0.5" x 10.0"