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Paperback Digitalization in the fashion industry Book

ISBN: 366892287X

ISBN13: 9783668922877

Digitalization in the fashion industry

Bachelor Thesis from the year 2019 in the subject Business economics - Trade and Distribution, Ingolstadt University of Applied Sciences, language: English, abstract: The thesis will analyze the ongoing trends of fashion retail businesses all over the world and the attitudes and opinions consumers have towards fashion and how ever-developing digitalization affects their fashion experience. This thesis will also clarify how the leading fashion retailers...

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