Digital Transformation in the Customer Experience

Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel technical concepts and features. Addresses questions such as the relevance of e-service quality in customer satisfaction and loyalty, the IoET in marketing and healthcare, and more.

• Format: Hardcover
• Language: English
• ISBN: 1774918129
• ISBN13: 9781774918128
• Release Date: February 2025
• Publisher: Apple Academic Press
• Length: 440 Pages
• Weight: 1.79 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"