Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation.

The book brings together international contributors to provide examples from a...

• Format: Hardcover
• Language: English
• ISBN: 1032204850
• ISBN13: 9781032204857
• Release Date: September 2023
• Publisher: Routledge
• Length: 308 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"