Digital Television Strategies: Business Challenges and Opportunities

By Alan Griffiths

Book Overview

In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

• Format: Paperback
• Language: English
• ISBN: 134966670X
• ISBN13: 9781349666706
• Release Date: October 2002
• Publisher: Palgrave MacMillan
• Length: 196 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"