Digital Relevance: Developing Marketing Content and Strategies That Drive Results

By Ardath Albee

Book Overview

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

• Format: Hardcover
• Language: English
• ISBN: 1137452803
• ISBN13: 9781137452801
• Release Date: January 2015
• Publisher: Palgrave MacMillan
• Length: 240 Pages
• Weight: 0.98 lbs.
• Dimensions: 1.0" x 6.1" x 9.3"