Digital Pricing Strategy: Capturing Value from Digital Innovations

Book Overview

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.

• Format: Paperback
• Language: English
• ISBN: 1032127724
• ISBN13: 9781032127729
• Release Date: June 2023
• Publisher: Routledge
• Length: 312 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"