Digital Pricing: A Guide to Strategic Pricing for the Digital Economy

By Frank Frohmann

Book Overview

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3031245903
• ISBN13: 9783031245909
• Release Date: March 2023
• Publisher: Springer
• Length: 338 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"