Digital Marketing

By EULAINIA MCGRIFF-CAMPBELL

The world has changed. Not long ago, marketing meant newspaper ads, billboards, television commercials, and radio jingles. While those methods still exist, the way people discover, interact with, and buy from businesses is completely different today. We live in a digital-first world where attention is the new currency.

Think about it-before making a purchase, most people search Google for reviews, scroll through social media to see what others are saying, or watch YouTube videos for recommendations. The digital landscape has become the marketplace of trust and influence. That's why digital marketing is no longer optional; it's essential.

Digital marketing is the art and science of using online platforms and technology to attract, engage, and convert customers. It allows small businesses to compete with global brands, gives entrepreneurs the power to reach millions from their living room, and provides every organization the ability to track results in real time.

• Format: Paperback
• Language: English
• ISBN: B0GW5JKDDY
• ISBN13: 9798265209573
• Release Date: April 2026
• Publisher: Independently Published
• Length: 152 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"