Digital Marketing

By Raj Sachdev

"Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing, however it may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it cover the latest digital marketing tools, but it also emphasizes current marketing trends and shows how these tools should be applied"--

• Format: Hardcover
• Language: English
• ISBN: 1266243992
• ISBN13: 9781266243998
• Release Date: May 2023
• Publisher: McGraw Hill
• Length: 480 Pages
• Weight: 2.16 lbs.
• Age Range: 8 to 12 years
• Grade Range: Grades 3 to 7