Digital Marketing Strategies for Value Co-Creation : Models and Approaches for Online Brand Communities

By Wilson Ozuem and Michelle Willis

1) Online brand communities: introduction and context This chapter sets the scene by setting out a number of reasons why an online brand community (OBC) is an integral part of digital marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN13: 9783030944438
• Release Date: June 2022
• Publisher: Springer International Publishing AG
• Dimensions: 5.8" x 8.3"