Digital Marketing on Pester Power and Family Buying Decisions

By Neetu Jain

In India, there is an existence of close interweaved family that embrace nuclear & joint pattern. Here people of different generations live together & have their lives shared in an interesting way through celebrating occasions, success & even failures. Indian families exhibit the key stimulus for running business or enjoying the luxuries. Children are to be considered as most valued assets for their parents & even grandparents..

• Format: Paperback
• Language: English
• ISBN: 4861333601
• ISBN13: 9784861333606
• Release Date: November 2022
• Publisher: Neetu Jain
• Length: 142 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"