Digital Marketing: Global Strategies from the World's Leading Experts

by Vijay Mahajan and Yoram Jerry Wind

Book Overview

"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons ber?hmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und F?lle im internationalen E-Business. Mit Beitr?gen von international f?hrenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universit?ten von Texas und Columbia, der Harvard Universit?t,...

• Format: Paperback
• Language: English
• ISBN: 0471361224
• ISBN13: 9780471361220
• Release Date: February 2001
• Publisher: Wiley
• Length: 432 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"

Customer Reviews

Excellent Analytical Framework

Digital Marketing is a nice alternative to the current array of e-Business and marketing texts, which typically include anecdotes and pithy comments but little substantive information. The book is a nice balance of good writing and supporting data. The format, which entails having a different leading B-school professor author each chapter, makes the book especially interesting and information packed.Definitely a text to read if you are looking for actionable information.Scott Pope, Senior Analyst, Delphi Group