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Digital Marketing Fundamentals: From Strategy t...
Edition Description
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains...
Edition Details
Format:Paperback
Language:English
ISBN:9001887120
Format: Paperback
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Digital Marketing Fundamentals: From Strategy t...
Edition Description
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating...
Edition Details
Format:Hardcover
Language:English
ISBN:1032067411
Format: Hardcover
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