Digital Marketing Foundations and Strategy

by Debra Zahay, Brooke Reavey, Lauren Labrecque

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital...

• Format: Paperback
• Language: English
• ISBN: 0357720733
• ISBN13: 9780357720738
• Release Date: October 2023
• Publisher: Cengage Learning
• Length: 576 Pages