Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, 3 volume

By Information Resources Management Association

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522551875
• ISBN13: 9781522551874
• Release Date: November 2017
• Publisher: Business Science Reference
• Length: 3567 Pages
• Weight: 3.85 lbs.