Digital Marketing: Analyzing its Transversal Impact

By: Botelho Pires, Paulo

Book Overview

This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.

• Format: Paperback
• Language: English
• ISBN: 1032471840
• ISBN13: 9781032471846
• Release Date: May 2026
• Publisher: CRC Press
• Length: 294 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"