Digital Luxury: Transforming Brands and Consumer Experiences

By Wided Batat

Book Overview

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

• Format: Paperback
• Language: English
• ISBN: 1526458942
• ISBN13: 9781526458940
• Release Date: September 2019
• Publisher: Sage Publications Ltd
• Length: 280 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"