Digital Entrepreneurship in Practice: Principles and Strategies for Developing Online Businesses

By Rebecca Fakoussa

The essential textbook for building and managing ventures in the digital economy.

What is digital entrepreneurship and how can new ventures succeed online? Written for undergraduate and postgraduate students of business, management and entrepreneurship, this textbook by Rebecca Fakoussa provides a clear and practical foundation for understanding digital start-ups and the strategic decisions behind them. It aligns closely with modules in entrepreneurship, innovation, strategy and digital business, making it a reliable core text for both structured teaching and independent study.

Structured into five parts, the book guides learners from idea generation through to launch, growth and long-term sustainability. It explores how digital businesses are conceived, financed and scaled, examining themes such as platform models, customer experience, culture, operations and data and intellectual property protection. Real-world examples from the UK, US, China, Nigeria, Dubai and Kenya give students a global perspective on entrepreneurial best practice.

Designed with pedagogy at its core, Digital Entrepreneurship in Practice features:
- Clear learning outcomes and key concepts in every chapter
- Practical exercises, to-do lists and reflective activities
- End-of-chapter tasks and challenges to test understanding
- Digital model frameworks and theories for application in coursework and projects
- Online resources including lecturer slides and a teaching manual

Bridging theory with practice, this textbook equips students with the knowledge, frameworks and confidence to develop, launch and sustain successful digital ventures in a rapidly evolving business landscape.

• Format: Hardcover
• Language: English
• ISBN: 1398628719
• ISBN13: 9781398628717
• Release Date: November 2026
• Publisher: Kogan Page
• Length: 336 Pages