Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

By Edoardo Magnotta

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

• Format: Hardcover
• Language: English
• ISBN: 0367196298
• ISBN13: 9780367196295
• Release Date: October 2019
• Publisher: Routledge
• Length: 230 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.1" x 9.3"