A guide to managing successful, moneymaking Web- and print-design projects, and a reference to business practices in today's burgeoning digital marketplace. Covering planning, ownership,... This description may be from another edition of this product.
I found this volume to be a very concise series of creative battle strategies...... bridging the gap between Client Brain, and Creative Brain.... avoiding any potential problems therein, but also turning such problems around into inspired strategies...This volume is also many authors in one, a communications Rosetta Stone of many client/ and creative-side opinions/ project strategies...... all so well orchestrated by the author, her book gives you everything but the Talent and Software needed to get the job done. I've bought several copies for my group. Buy the book. Read the book.......take a deep breath.........and hit the ground running.
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