Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment

By Emmanuel Mogaji

Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.

• Format: Hardcover
• Language: English
• ISBN: 1032486031
• ISBN13: 9781032486031
• Release Date: October 2023
• Publisher: Routledge
• Length: 238 Pages
• Weight: 1.34 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"