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Digital Consumer Behavior
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Digital Consumer Behavior 1032573686 Book Cover

Digital Consumer Behavior

By and
Edition Description

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment.

Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers'...

Edition Details
Format:Paperback
Language:English
ISBN:1032573686
Format: Paperback
Condition:

Release Date: Jan 29, 2026

50 Available
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