Digital Consumer Behavior

By Jagdish N. Sheth and Varsha Jain

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

• Format: Paperback
• Language: English
• ISBN: 1032573686
• ISBN13: 9781032573687
• Release Date: February 2026
• Publisher: Routledge
• Length: 246 Pages
• Weight: 0.99 lbs.