Digital Channels and Social Media Management in Luxury Markets

By Fabrizio Mosca and Chiara Civera

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on:

recent internet and social media strategies adopted by luxury companies and their brands;

how luxury companies manage their communication and distribu

• Format: Paperback
• Language: English
• ISBN: 0367890666
• ISBN13: 9780367890667
• Release Date: April 2020
• Publisher: Routledge
• Length: 200 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"