Digital Business Strategy: An Investigation of Generic Types, Performance Implications, and Path Dependence

By Hannes Kurtz

In an ever more digitized world, it necessary to embed digital technology in business strategy, leading to an overarching phenomenon called the digital business strategy. Accordingly, this thesis sets out to advance the understanding, the digital business strategy concept in general as well as its influence on a company's performance. At the same time, incumbents are often constrained by path dependencies and inertia as executives tend to make use of prior experiences and favor strategic choices they are familiar with over unfamiliar As a consequence, companies may stick to a specific path which restrains transformational change. Accordingly, the study elucidates the ongoing digital transformation as it manifests itself in the evolution of incumbents' digital business strategies. In addition, this thesis seeks to derive important implications for business practice, as it helps practitioners to develop a better understanding of digital business strategies, especially considering that digitalization challenges the conventional wisdom of competition. This is particularly important, as with increasing digitalization, tightly integrated digital business strategies will be among the biggest determinants of a company's future success. In einer immer st?rker digitalisierten Welt ist es wichtig digitale Technologien in die Gesch?ftsstrategie eines Unternehmens einzubetten, was zu einem ?bergreifenden Ph?nomen f?hrt, das als digitale Gesch?ftsstrategie bezeichnet wird. Dementsprechend zielt diese Arbeit darauf ab, das Verst?ndnis des Konzepts der digitalen Gesch?ftsstrategie im Allgemeinen sowie dessen Einfluss auf die Performance eines Unternehmens zu verbessern. Gleichzeitig sind etablierte Unternehmen oft durch Pfadabh?ngigkeiten und Tr?gheit eingeschr?nkt, da F?hrungskr?fte dazu neigen, auf fr?here Erfahrungen zur?ckzugreifen und strategische Entscheidungen, mit denen sie vertraut sind, gegen?ber unbekannten Optionen zu bevorzugen In der Folge verharren Unternehmen auf e

• Format: Paperback
• Language: English
• ISBN: 3736974027
• ISBN13: 9783736974029
• Release Date: March 2021
• Publisher: Cuvillier
• Length: 224 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"