Digital Business and Electronic Commerce: Strategy, Business Models and Technology

By Bernd W. Wirtz

Book Overview

Part I: Introduction.- Part II: Technology, Digital Markets and Digital Business Models.- Part III: Digital strategy, Digital Organization and E-Commerce.- Part IV: Digital Case Studies.

• Format: Paperback
• Language: English
• ISBN: 3030634841
• ISBN13: 9783030634841
• Release Date: March 2022
• Publisher: Springer
• Length: 758 Pages
• Weight: 2.36 lbs.
• Dimensions: 1.6" x 6.1" x 9.2"