Digital Brand Management: Understanding Consumers and Communication in the Digital Age

By Magdalena Grębosz-Krawczyk and Dagna Siuda

In today's fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.

• Format: Hardcover
• Language: English
• ISBN: 1041087187
• ISBN13: 9781041087182
• Release Date: September 2025
• Publisher: Routledge
• Length: 204 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"