Digital Behavior

By Umberto Leon Dominguez

In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.

• Format: Hardcover
• Language: English
• ISBN: 1009568337
• ISBN13: 9781009568333
• Release Date: February 2025
• Publisher: Cambridge University Press
• Length: 250 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"