Digital Assistants in Online Retail Shopping: Enhancing Customer Experience

By Chetanya Singh, Rajendra Sahu, Manoj Kumar Dash

This book tackles a critical paradox in contemporary e-commerce: despite rapid proliferation of AI-powered digital assistants-from chatbots to voice-enabled shopping tools like Alexa and Siri-consumer adoption remains surprisingly low.

• Format: Hardcover
• Language: English
• ISBN: 1041381980
• ISBN13: 9781041381983
• Release Date: November 2026
• Publisher: Routledge
• Length: 154 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"