Digital Analytics 101: Your Shortcut to Marketing Analytics

By April E Wilson and April E. Wilson

Digital Analytics 101 - Plain-English, Results-Focused, and Beginner-Friendly

Confused by digital analytics? Overwhelmed by dashboards, KPIs, and endless jargon? You're not alone.

Digital Analytics 101 is your plain-English guide to understanding, applying, and getting results from web, social, and marketing data. Written by April Wilson, a 20-year analytics and marketing strategist, this book strips away the buzzwords and delivers what you actually need to know to succeed.

What You'll Learn Build a measurement strategy that ties analytics to real business goals. Master the core concepts of Google Analytics, digital marketing metrics, and web KPIs. Use data to improve campaigns across SEO, paid search, display, email, and social media. Spot trends, diagnose problems, and tell a story with your data that executives understand. Avoid common mistakes that waste time, budget, and opportunity.Why This Book Balances the why, what, and how so you can apply insights in the real world. Shows the difference between vanity metrics and actionable insights. Connects analytics to ROI, conversion, and customer behavior. Focuses on the reports that matter-and how to build dashboards that tell a story.Perfect For Digital marketers and growth teams Marketing students and career-changers Small business owners and founders Analysts moving into marketing Executives who want clarity without the jargon

If you've ever stared at a spreadsheet and thought, "Now what?"-this book is for you. Take control of your data. Tell better stories. Drive better results. Start your analytics journey with Digital Analytics 101.

• Format: Paperback
• Language: English
• ISBN: 1541114167
• ISBN13: 9781541114166
• Release Date: December 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 160 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"