Digital Advertising

By Andrew McStay

Book Overview

This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising. Providing an assessment of the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0230222412
• ISBN13: 9780230222410
• Release Date: December 2009
• Publisher: Palgrave MacMillan
• Length: 274 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.1" x 9.1"