Digital Advertising Theory

By: Rodgers, Shelly

This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today's evolving media environment.

• Format: Paperback
• Language: English
• ISBN: 1032937610
• ISBN13: 9781032937618
• Release Date: October 2026
• Publisher: Routledge
• Length: 404 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"