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Digital Advertising Theory
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Digital Advertising Theory 1032937610 Book Cover

Digital Advertising Theory

Edition Description

Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume...

Edition Details
Format:Paperback
Language:English
ISBN:1032937610
Format: Paperback
Condition:
$
76.99
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