Digital Advertising Theory

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Digital Advertising Theory

Edition Description

Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume...

Edition Details

Format:Hardcover

Language:English

ISBN:1032937629

Format: Hardcover

Condition:

233.99

Quantity:

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Digital Advertising Theory

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