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Digital Advertising: Theory and Research 1138654450 Book Cover

Digital Advertising: Theory and Research

Edition Details
Format:Paperback
Language:English
ISBN:1138654450
Format: Paperback
Condition:
$
80.99
Digital Advertising: Theory and Research 1138654426 Book Cover

Digital Advertising: Theory and Research

Edition Description

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the...

Edition Details
Format:Hardcover
Language:English
ISBN:1138654426
Format: Hardcover
Condition:
$
226.69
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