Digital Advertising: Theory and Research

Book Overview

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138654450
• ISBN13: 9781138654457
• Release Date: March 2017
• Publisher: Routledge
• Length: 466 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.4" x 9.0" x 6.0"