Digital Advertising: Past, Present, and Future

by Daniele Fiandaca and Patrick Burgoyne

Book Overview

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0956608302
• ISBN13: 9780956608307
• Release Date: October 2010
• Publisher: Creative Social
• Length: 184 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"