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Diesel: the fuel of questionable sincerity
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Diesel: the fuel of questionable sincerity 6208211514 Book Cover

Diesel: the fuel of questionable sincerity

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Edition Description

This book aims to unravel the visual meanings conveyed by the adverts for the jeans brand Diesel in its 'Be Stupid' campaign. It analyses the re-signification of stupidity elaborated by these advertisements as a form of imposition of North American culture in Brazil. The campaign...

Edition Details
Format:Paperback
Language:English
ISBN:6208211514
Format: Paperback
Condition:
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42.35
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