Dictionary of Marketing Terms

Bys: Jane Imber and Betsy-Ann Toffler

Book Overview

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market... This description may be from another edition of this product.

• Format: Vinyl Bound
• Language: English
• ISBN: 0764139355
• ISBN13: 9780764139352
• Release Date: July 2008
• Publisher: Barrons Educational Series, Inc.
• Length: 608 Pages
• Weight: 0.96 lbs.
• Dimensions: 7.8" x 1.4" x 5.1"