Dictionary of Marketing

by A. Ivanovic, Peter Collin, A&C Black

Marketing-speak can baffle even the most experienced insiders. The Dictionary of Marketing gives comprehensive coverage of marketing terms, all explained in clear, simple English. This fully revised... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0747566216
• ISBN13: 9780747566212
• Release Date: July 2003
• Publisher: Bloomsbury UK
• Length: 289 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.1" x 7.7"