Dictionary of Marketing Communications

By Norman A.P. Govoni

Book Overview

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a

• Format: Paperback
• Language: English
• ISBN: 0761927719
• ISBN13: 9780761927716
• Release Date: July 2003
• Publisher: Sage Publications, Inc
• Length: 256 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.5" x 7.1" x 10.0"