Development of Marketing Theory

By George Schwartz

Book Overview

The book ""Development of Marketing Theory"" by George Schwartz is a comprehensive guide to the evolution of marketing theory over the years. It covers the historical development of marketing theory,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1258275759
• ISBN13: 9781258275754
• Release Date: April 2012
• Publisher: Literary Licensing, LLC
• Length: 162 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"