Development of a CRM Concept for a Mass Customization Business

By Lena Hohenschwert

Even though today the terms Customer Relationship Management (CRM) and Mass Customization (MC) have entered the day-to-day business conversations and the development of CRM strategies and MC... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363924656X
• ISBN13: 9783639246568
• Release Date: March 2010
• Publisher: VDM Verlag
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"