Developing Successful Global Strategies for Marketing Luxury Brands

Bys: Mosca, Fabrizio, Casalegno, Cecilia, Gallo, Rosalia

Book Overview

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1799858820
• ISBN13: 9781799858829
• Release Date: March 2021
• Publisher: Business Science Reference
• Length: 380 Pages
• Weight: 2.57 lbs.
• Dimensions: 0.9" x 8.5" x 11.0"